The Balvenie
·A digital journey
The Balvenie
The Balvenie is a Speyside single malt Scotch whisky, owned by William Grant & Sons. We are currently designing and developing their global new digital platform, where we envision enjoying whisky as an ongoing personal journey taking users from curious to captivated.
- Desk Research
- Market analysis
- Stakeholder Interviews
- Platform Strategy
- UX Design
- UI Design
- Prototyping
- Digital design system
- Creative Direction
- Concept development
- Photography direction
- Front-end development
- Back-end development
- Content management system
- Web accessibility
strategy
Platform design
branding
development
From curious to captivated
The whisky journey is a transformative one. From the product that transforms through ageing, to your personal taste and knowledge keeps developing over time. There is always something new to discover.
Dive into the details
We wanted the platform to fully revolve around the idea of ‘From curious to captivated’. That’s why we’ve created an intuitive way to experience the craft and story of whisky making.
Never not crafted
Craft runs through everything The Balvenie does. Every component reflects that, both in form and storytelling.
Four seasons of Speyside
We've carefully designed a component for visitors to experience the surroundings and the seasons of the distillery. Doing so, visitors get to discover the details of The Balvenie before paying a visit.
Storytelling Product Page
Every cask has a different making process and thus a different story to tell. We give The Balvenie complete control on how to build up the story on the product detail page.
Next up — Secrid