The Balvenie DoubleWood 12 bottle displayed in a paper artwork
The Balvenie DoubleWood 12 bottle displayed in a paper artwork

The Balvenie

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A digital journey

The Balvenie

The Balvenie is a Speyside single malt Scotch whisky, owned by William Grant & Sons. We are currently designing and developing their global new digital platform, where we envision enjoying whisky as an ongoing personal journey taking users from curious to captivated.

    strategy

    • Desk Research
    • Market analysis
    • Stakeholder Interviews
    • Platform Strategy

    Platform design

    • UX Design
    • UI Design
    • Prototyping
    • Digital design system

    branding

    • Creative Direction
    • Concept development
    • Photography direction

    development

    • Front-end development
    • Back-end development
    • Content management system
    • Web accessibility
A compilation of the captivating and breath-taking designs for The Balvenie made by Build in Amsterdam
A compilation of the captivating and breath-taking designs for The Balvenie made by Build in Amsterdam

From curious to captivated

The whisky journey is a transformative one. From the product that transforms through ageing, to your personal taste and knowledge keeps developing over time. There is always something new to discover.

Dive into the details

We wanted the platform to fully revolve around the idea of ‘From curious to captivated’. That’s why we’ve created an intuitive way to experience the craft and story of whisky making.

Never not crafted

Craft runs through everything The Balvenie does. Every component reflects that, both in form and storytelling.

Four seasons of Speyside

We've carefully designed a component for visitors to experience the surroundings and the seasons of the distillery. Doing so, visitors get to discover the details of The Balvenie before paying a visit.

The Balvenie DoubleWood12 in a paper display with golden light and a paper flower
The Balvenie DoubleWood12 in a paper display with golden light and a paper flower

Storytelling Product Page

Every cask has a different making process and thus a different story to tell. We give The Balvenie complete control on how to build up the story on the product detail page.

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Secrid

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