Suitsupply
·Creative partnership since 2018
Creative Partnership
Suitsupply was founded in 2000 as one of the first omnichannel brands in the world. Since 2018, Build in Amsterdam, powered by Front Row, has operated as their global creative lead. Through an ongoing partnership with their internal teams, we ensure all touchpoints are constantly aligned with their brand promise: “Don’t just fit in, find your own perfect fit”.
Suitsupply provides a radical personal customer approach and brand experience through its 100+ stores worldwide and digital services. It's our job to bridge the gap between their on and offline touchpoints.
- Digital design systems
- Art direction
- Brand guidelines
- Content production
- UI & UX design
- Multi-sensory design
- Wireframing & prototyping
- Front-end development
- Next-Gen technologies
- User analysis & A/B testing
- Scalable solutions
Branding
E-commerce
DIGITAL REBRANDING
We established a global digital rebranding that turned suitsupply.com into a digital flagship store. One that fully reflects Suitsupply’s brand principles: Straight to the point yet still personal, fast and effective, and combining craftsmanship with flair.
New Content Direction
We established a new content direction for Suitsupply, elevating brand storytelling while defining a more distinctive, ownable presence across channels.
Scalable design system
From platform and CRM to storefront, we built scalable design systems for Suitsupply that connected digital, retail, and content experiences into one unified commerce ecosystem.
Digital innovation & evolution
We continuously expand Suitsupply’s digital ecosystem with new features and optimizations. Each initiative is designed to strengthen customer confidence, increase engagement, and drive conversion across a seamless omnichannel journey.
Look Builder
An intuitive tool that enables users to create multiple looks and styles effortlessly. We oversaw both the development of the tool and all supporting assets –including AI-generated model faces that further elevate the Look Builder experience.
Personalized CRM Journeys
Together with Suitsupply, we leverage customer interest and behavioral data to create highly relevant pre- and post-purchase communications—delivering radical personalization while driving conversion.
Size Passport
A personalized size profile that stores customer measurements and fit preferences, ensuring accurate recommendations and a seamless experience online and in-store.
Custom Made Configurator
We designed an intuitive Custom Made configurator that works seamlessly across categories, online and in-store—now enhanced with AI-powered garment previews.
STYLE AMBASSADORS PROGRAM ACTIVATION
Together with Suitsupply, we created a KOL program that turns in-store employees into authentic style ambassadors. Featured across social channels, the initiative boosts engagement while inspiring internal pride and connection to Suitsupply’s culture of style.
SEO-OPTIMIZED EDITORIAL PAGES
We built Suitsupply’s SEO-driven editorial hub from the ground up, creating content that elevates brand storytelling. Most pages connect seamlessly to PDPs, enabling a natural flow from insight to product exploration within customer’s shopping journey.
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