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Secrid

Secrid

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A better world starts in your pocket

Secrid

Our creative partnership with Secrid flows from strategy, branding, to e-commerce. Through continuous collaborations with their internal teams, we designed and developed their digital flagship store and introduced a design language that connects Secrid's on and offline brand worlds.

By doing so, we enabled Secrid to move towards a more direct-to-consumer brand and allow them to inspire their following on their efforts towards Industrial Evolution.

    Strategy

    • Desk research
    • Market analysis
    • Brand positioning
    • Stakeholder interviews

    Branding

    • Art Direction
    • Brand guidelines
    • Digital design system
    • UX & UI design

    E-commerce

    • Wireframing & prototyping
    • In-house full-stack development
    • WCAG compliant
    • Headless architecture
    • Content & commerce platform agnostic
Secrid_BuildinAmsterdam
Secrid_BuildinAmsterdam
Secrid_BuildinAmsterdam

A worldwide leader in pocketwear

Secrid changes the way you look at your daily essentials. Their pocket-sized essentials bring together industrial design and fashion with great care for quality, people, and the environment.

Secrid_BuildinAmsterdam

Secrid's mission

To inspire the Industrial Evolution.

Secrid_BuildinAmsterdam

sustainability weaved throughout the platform

Secrid's care about the climate goes far beyond a “one-pager” that explains their efforts. Every page has its story, every feature has its reason.

Switch to dark mode, safe energy

The platform can be used in dark mode, which reduces energy consumption. A little big detail to make people aware.

Secrid_BuildinAmsterdam

Digital Flagship Store

We translated Secrid's offline brand world into the digital realm. The overall feel, the features on the platform, everything was inspired by Secrid's offline brand world. The design language we developed around this, connects both brand worlds.

Secrid_BuildinAmsterdam
Secrid_BuildinAmsterdam
Secrid_BuildinAmsterdam
Secrid_BuildinAmsterdam
Secrid_BuildinAmsterdam
Secrid_BuildinAmsterdam
The Balvenie DoubleWood 12 bottle displayed in a paper artwork
The Balvenie DoubleWood 12 bottle displayed in a paper artwork

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