

Secrid
·A better world starts in your pocket
Secrid
Our creative partnership with Secrid flows from strategy, branding, to e-commerce. Through continuous collaborations with their internal teams, we designed and developed their digital flagship store and introduced a design language that connects Secrid's on and offline brand worlds.
By doing so, we enabled Secrid to move towards a more direct-to-consumer brand and allow them to inspire their following on their efforts towards Industrial Evolution.
- Market analysis
- Innovation strategy
- Strategic brand positioning
- Art Direction
- Brand guidelines
- Graphic design
- Omnichannel assets
- UX Design
- UI Design
- Design system
- Digital brand guidelines
- B2B platform
- Front-end development
- Back-end development
- Content management system
- Web accessibility
strategy
branding
Design
development



A worldwide leader in pocketwear
Secrid changes the way you look at your daily essentials. Their pocket-sized essentials bring together industrial design and fashion with great care for quality, people, and the environment.

Secrid's mission
To inspire the Industrial Evolution.

sustainability weaved throughout the platform
Secrid's care about the climate goes far beyond a “one-pager” that explains their efforts. Every page has its story, every feature has its reason.
Switch to dark mode, safe energy
The platform can be used in dark mode, which reduces energy consumption. A little big detail to make people aware.

Digital Flagship Store
We translated Secrid's offline brand world into the digital realm. The overall feel, the features on the platform, everything was inspired by Secrid's offline brand world. The design language we developed around this, connects both brand worlds.








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