Moooi Button



Multi-sensory flagship store

Multi-sensory flagship store

Moooi, the iconic Dutch furniture & design company, offers creative luxury for a well-curated & extraordinary life. Not only did we build to be fully compliant with WCAG standards, but we went beyond and turned their digital flagship store into a multi-sensory shopping experience.


    • Brand alignment
    • Digital strategy
    • Innovation strategy


    • Platform concept
    • Design system
    • UX Design
    • UI Design
    • Omnichannel assets
    • Digital brand guidelines


    • E-commerce system integration
    • Web accessibility
    • Front-end development
    • CMS implementation
    • AR

    Data analysis

    • Usability testing
    • Tracking implementation
moooi platform overview
moooi platform overview
moooi platform-mobile

A multi-sensory experience

We approached navigation, interface, and motion design with the different senses in mind. Large, comfortable typefaces, visuals & video, interactive elements, playful animation, and the use of sound brings Moooi's imaginative vision to life.

Moooi winter
Moooi Heracleum
Moooi Heracleum
Moooi marcel Wanders sketchbook

Moooi doesn't tell designers what to do, they listen to what they want to make & realise their dreams.

Moooi overview

Accessible & beautiful

Every interface element, colour combination & state of our design system is designed with care & is fully compliant to the WCAG 2.0 guidelines. By doing so, we turned accessible into beautiful.

Moooi Search desktop

Multi-modal approach

The digital flagship store we built for Moooi is fully keyboard-navigable. Moreover we gave the voice search a prominent place in the main navigation.

Moooi Milan 2019
moooi store
moooi moodboard

We think brand, not website

The design system we created for the digital platform is applicable in the physical world too. Like communicating about the product stories in the showrooms or linking to our custom Moodboard feature.

Fly Mascot
Fly Mascot

Next up — Flying Papers