Alpine
·Renewed identity, packaging and digital flagship store
Renewed identity, packaging and digital flagship store
Alpine, a leader in hearing protection, asked to evolve from a purely functional brand into a lifestyle-oriented one. We refreshed their entire visual identity and built a new e-commerce platform on a custom Shopify theme.
- Market analysis
- Desk research
- Stakeholder interviews
- Platform strategy
- Art direction
- Brand design
- UX & UI design
- Digital design system
- Content production
- Brand guidelines
- Wireframing & prototyping
- In-house development
- Shopify
- UI & UX development
- WCAG compliant
Strategy
Branding
E-commerce
A flexible identity: from calm to wild
Our design language reflects the idea of controlling sound while doing what you love, ranging from calm to wild across Alpine’s diverse product range. Vibrant colors, dynamic compositions, and energetic visuals bring this identity to life, extending as well to the new packaging.
Photography
We captured joyful, authentic expressions to show the emotional benefits of earplugs and repositioned Alpine from functional hearing protection to a lifestyle brand. Fresh lighting, and movement bring the brand’s energy and confidence across.
Modular Components
The visual system uses modular components, balancing technical 3D renders with lifestyle photography. These elements can be applied consistently across the platform.
Shopify
The platform runs on a custom Shopify Online Store 2.0 theme. Configurable sections allow for diverse layouts, while a robust theming system enables flexible use of Alpine’s color palette across the site.
Next up — Polaroid