Grow your way
FOUNDERS OF GROWTH
Mollie, a true pioneer in the payment industry, facilitates companies of all sizes to grow by simplifying complex financial services. We helped them with defining their strategic brand positioning and a reassessment of their values, followed up by a rebranding.
- Desk research
- Market analysis
- Brand positioning
- Art Direction
- Brand design
- Multi-sensory design
- Brand guidelines
- UX & UI design
- Digital design system
An IDENTITY BUILT FOR GROWTH
Mollie is all about simplifying complex financial services, which leads to growth of companies of all sizes. We developed their brand narrative and identity around this core concept.
expressing the mollie brand
We applied the identity to a wide range of on and offline touchpoints. Next to basic stationery, we designed unique employee merchandise, various campaigns, and signage in their HQ.
MORE THAN JUST GRAPHIC ELEMENTS
To visualize Mollie’s takes on simplifying complex financial services, we use basic shapes: a circle & a square, that converge and act dynamically to conceive transparency.
We are constantly extending Mollie’s identity with various applications. For Mollie merch, we designed multiple items and packaging, including these unique patches to celebrate the anniversaries of Mollie employees.
mollie in motion
We defined the concept of Mollie’s motion design by constructing a clear hierarchy of text, colors and graphic elements. allowing us to create a visual system with strong brand recognition.
We defined the core concept of Mollie’s motion design by constructiong the clear hierarchy of text, colors and graphic elements. Allowing us to create a visual system that expresses Mollie’s brand values of being loved, bold, and authentic,
A DYNAMIC SYSTEM
The visual identity is done in such a way that it can be extended and morphed into new shapes while still being highly recognizable.
We designed Mollie’s future .com based on the identity, without transforming towards a completely new set up.
scalable design system
We set up an online design system and content guideline for Mollie’s design team in a way that they can build various blocks while still staying true to their brand values.
online content guideline
From displaying product overview to illustrating features or simply creating clear communication, we help Mollie with creating templates and guidance for their online content creation.
We set up an in-depth brand book for Mollie’s internal team where we extensively explain all do’s and don'ts around their brand. We defined the core elements that will distinct every Mollie campaigns from other brands.