Mollie case header

Mollie

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Pioneers in payments

FOUNDERS OF GROWTH

Mollie, a true pioneer in the payment industry, facilitates companies of all sizes to grow by simplifying complex financial services. We helped them with defining their strategic brand positioning and a reassessment of their values, followed up 
by a rebranding.

      Strategy

      • Market analysis
      • Innovation strategy
      • Strategic brand positioning

      Branding

      • Art Direction
      • Merchandise
      • Office signage
      • Brand guidelines
      • Motion design
      • Sound design

      Design

      • UX Design
      • UI Design
      • Design system
      • Digital brand guidelines

      Development

      • Front-end development
      • Back-end development
    mollie_desktop_overview
    mollie_mobile_overview

    An IDENTITY BUILT FOR GROWTH

    Mollie is all about simplifying complex financial services, which leads to growth of companies of all sizes. We developed their brand narrative and identity around this core concept.

    expressing the mollie brand

    We applied the identity to a wide range of on and offline touchpoints. Next to basic stationery, we designed unique employee merchandise, various campaigns, and signage in their HQ.

    MORE THAN JUST GRAPHIC ELEMENTS

    To visualize Mollie’s takes on simplifying complex financial services, we use basic shapes: a circle & a square, that converge and act dynamically to conceive transparency.

    postermockup
    mollie_mobile_billboard
    mollie_desktop_billboard
    mollie_mobile_billboard
    mollie_desktop_editorial
    mollie_mobile_books
    mollie_desktop_patch-overview
    mollie_mobile_patch-overview
    mollie_mobile_patch-overview

    MERCHANDISE

    We are constantly extending Mollie’s identity with various applications. For Mollie merch, we designed multiple items and packaging, including these unique patches to celebrate the anniversaries of Mollie employees.

    mollie in motion

    We defined the concept of Mollie’s motion design by constructing a clear hierarchy of text, colors and graphic elements. allowing us to create a visual system with strong brand recognition.

    motion design

    We defined the core concept of Mollie’s motion design by constructiong the clear hierarchy of text, colors and graphic elements. Allowing us to create a visual system that expresses Mollie’s brand values of being loved, bold, and authentic,

    A DYNAMIC SYSTEM

    The visual identity is done in such a way that it can be extended and morphed into new shapes while still being highly recognizable.

    mollie.com

    We designed Mollie’s future .com based on the identity, without transforming towards a completely new set up.

    mollie_desktop_web-overview
    mollie_mobile_web-overview

    scalable design system

    We set up an online design system and content guideline for Mollie’s design team in a way that they can build various blocks while still staying true to their brand values.

    mollie website mobile design

    online content guideline

    From displaying product overview to illustrating features or simply creating clear communication, we help Mollie with creating templates and guidance for their online content creation.

    brand guideline

    We set up an in-depth brand book for Mollie’s internal team where we extensively explain all do’s and don'ts around their brand. We defined the core elements that will distinct every Mollie campaigns from other brands.

    mollie_desktop_brand-guideline
    mollie_mobile_brand-guideline
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