![hibo-en-hani-from-somalia-foto-in-2019-gemaakt-in-kenia](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1280x1919%2Fa3d8a518c2%2Fhibo-en-hani-from-somalia-foto-in-2019-gemaakt-in-kenia.webp&w=3840&q=80)
![hibo-en-hani-from-somalia-foto-in-2019-gemaakt-in-kenia](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1280x1919%2Fa3d8a518c2%2Fhibo-en-hani-from-somalia-foto-in-2019-gemaakt-in-kenia.webp&w=3840&q=80)
KLABU
·Support The Unbeatable Spirit
The Unbeatable Spirit
KLABU is uniquely positioned as both a non-profit organization and a social enterprise. They build sports clubs in refugee camps and create sportswear to raise funds. We elevated their existing brand positioning and identity to create a new platform that truly expresses KLABU’s “Unbeatable Spirit”.
- Market research
- Brand positioning
- Stakeholder interviews
- Art direction
- Brand design
- UX & UI design
- Digital design system
- Content production
- Wireframing & prototyping
- In-house full-stack development
- Headless architecture
- UI & UX development
Strategy
Branding
E-commerce
![Man wearing KLABU sportswear](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1920x2160%2Fddb7ed1b03%2Fbuild-in-amsterdam_klabu-half.jpg&w=3840&q=80)
Elevated brand identity
Since KLABU's mission is rooted in the universality of sport and its power for positive change, we elevated KLABU's existing brand identity to bring a greater sense of energy and an uplifting spirit to the brand.![Set of KLABU clubhouse sports badges](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3840x2160%2Fd8c3e61c5e%2Fbuild-in-amsterdam_klabu-badges-set.jpg&w=3840&q=80)
Tactile design language
The platform brings together various design elements inspired by KLABU's physical sportswear, like its emblematic team badges which are rich in symbolism.
![Overview of the KLABU platform](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3840x2160%2F9069f73e8b%2Fbuild-in-amsterdam_klabu-overview.jpg&w=3840&q=80)
Expressing the unbeatable spirit
Central to the platform is the narrative of resilience and strength; KLABU’s Unbeatable Spirit. These powerful narratives are given a prominent place on the platform, and can 'literally' be heard with sound bites. By doing so, we forge a deeper connection between customers and the significant impact of support.![Screens from the KLABU platform demonstrating storytelling](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3840x2238%2F2792dd194b%2Fbuild-in-amsterdam_klabu-storytelling-screens.jpg&w=3840&q=80)
![Man wearing colourful KLABU sportswear in Amsterdam](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1366x2048%2F11f9ec0ee0%2Fbuild-in-amsterdam_klabu-amsterdam.webp&w=3840&q=80)
![Vibrant product photography for KLABU directed by Build in Amsterdam](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3840x2160%2Fe00aade415%2Fbuild-in-amsterdam_klabu-sportswear.jpg&w=3840&q=80)
![Illustration of KLABU clubhouse by Stefan Glerum](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2634x1976%2Fcc4470a786%2Fbuild-in-amsterdam_klabu-illustration-stefan-glerum.png&w=3840&q=80)
Vibrant illustration
We worked with Stefan Glerum to illustrate KLABU's clubhouse model, capturing the energy and vibrance of the clubhouses.
![Child in Bangladesh playing basketball by a mobile sports library](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1920x2160%2F352dbaa033%2Fbuild-in-amsterdam_klabu-psg-sports-library.jpg&w=3840&q=80)
![Rocycle](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2176x2152%2Feab6b6f0b7%2Frocycle-staged-resized.jpg&w=3840&q=80)
![Rocycle](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1300x1949%2Ff302ae38be%2Frocycle-staged-ride-july-2023-156.jpg&w=3840&q=80)
Next up — Rocycle Studios