KLABU
·Support The Unbeatable Spirit
The Unbeatable Spirit
KLABU is uniquely positioned as both a non-profit organization and a social enterprise. They build sports clubs in refugee camps and create sportswear to raise funds. We elevated their existing brand positioning and identity to create a new platform that truly expresses KLABU’s “Unbeatable Spirit”.
- Market research
- Brand positioning
- Stakeholder interviews
- Art direction
- Brand design
- UX & UI design
- Digital design system
- Content production
- Wireframing & prototyping
- In-house full-stack development
- Headless architecture
- UI & UX development
Strategy
Branding
E-commerce
Elevated brand identity
Since KLABU's mission is rooted in the universality of sport and its power for positive change, we elevated KLABU's existing brand identity to bring a greater sense of energy and an uplifting spirit to the brand.
Tactile design language
The platform brings together various design elements inspired by KLABU's physical sportswear, like its emblematic team badges which are rich in symbolism.
Expressing the unbeatable spirit
Central to the platform is the narrative of resilience and strength; KLABU’s Unbeatable Spirit. These powerful narratives are given a prominent place on the platform, and can 'literally' be heard with sound bites. By doing so, we forge a deeper connection between customers and the significant impact of support.
Vibrant illustration
We worked with Stefan Glerum to illustrate KLABU's clubhouse model, capturing the energy and vibrance of the clubhouses.
Next up — Rocycle Studios