Foam Talent 2020
·An exhibition without walls
Foam Talent Digital exhibition 2020
Foam Talent Digital 2020 is a multimedia platform showcasing artist projects supported by audio, video, and motion. Straying away from typical virtual reality or installation views, the exhibition is a fresh adaptation to digital experiences in the museum sector.
- Platform concept
- Creative direction
- Design system
- UI design
- Motion design
- Front-end development
- Content Management System
- Animation
Design
Development
An exhibition without walls
Foam presents an online exhibition celebrating the works of young artists shaping the future of photography. Foam Talent is also an annual magazine, which we used as our starting point for the experience.
Foam Talent is mostly known as a magazine
We used the TALENT magazine as one of the main inspiration for the layouts of the exhibition.
Each layout & image-reveal animation are unique
We've worked on the design and motion in close collaboration with the Foam team & the artists themselves to ensure the results were in line with their work and expectations.
Bring emotion to the browsing experience
We embraced randomness in order to foster discovery. Each time you open the website a different artist's work will be featured on the digital cover introductory page, allowing you to navigate from another starting point.
CONTENT IS THE MAIN EYE-CATCHER
We minimised the interface to purely support the artworks and even disappear when necessary. We never cropped any visuals and made use of the whole width and height of the screen to do justice to the visuals.
Express different ambiences & feelings
With a limited amount of interventions in the layout, colors, animation reveals, and captions, we accommodate the atmosphere and tone of each artist's project.
Physical & digital spaces are mirroring each others.
Next up — Ace & Tate