Dr Martens iconic 1440 boot
Dr Martens iconic 1440 boot

Dr. Martens

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Connected commerce experience for a global icon

Soon to be launched

We redesigned Dr. Martens’ e-commerce platform to reconnect with the brand’s craftsmanship, heritage and cultural relevance. Sitting at the core of their connected commerce ecosystem, the platform is built to play a crucial role in owning their brand narrative, digital design and data capture.

    Strategy

    • Market Analysis
    • Stakeholder Interviews
    • Platform Strategy

    Branding

    • Digital Design System
    • UX/UI Design
    • User Testing

    E-commerce

    • Wireframing & Prototyping
    • In-house Development
    • Headless Architecture

To be continued

Stay tuned, full case coming soon!

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