Man in sunglasses and a green jacket sits in a vintage car, looking out the window with a serious expression.

Just Brands

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Three brands, one shopping experience.

Three brands, one shopping experience.

With three unique brands, Just Brands is a market leader in premium casual menswear. We’ve redefined their digital brand architecture by creating one unique, unified digital flagship store that seamlessly presents PME Legend's rugged functionality, Vanguard's modular sophistication, and Cast Iron's modernist edge.

    Strategy

    • Market Analysis
    • Desk Research
    • User Testing
    • Stakeholder Interviews
    • Platform Strategy

    Branding

    • Art Direction
    • Brand Design
    • UX & UI Design
    • Digital Design System
    • Content Production
    • Brand Guidelines

    E-Commerce

    • Wireframing & Prototyping
    • In-house Development
    • UI & UX Development
    • WCAG Compliant
Three close up shots of clothing pieces
Three black and white images: man by airplane, man riding a motorcycle, and man in a car, all displaying a rugged, adventurous style.
Collage of three men: one by an aircraft, another riding a motorcycle, and the third in a car, all looking contemplative.

let the brands speak

PME Legend, Vanguard and Cast Iron each have their unique identity. We designed this unified digital flagship store with brand-specific UI, content, and features. Allowing the brands to speak through their own heritage, identity, and style.

Man in a cockpit wearing a headset, looking out the window with a focused expression. Desert landscape visible outside.
Man wearing a headset with a microphone, looking out of a window. He is dressed in a light jacket and appears focused.

Be efficient, yet tailored

The platform is built for flexibility and customisation while keeping management efficient. Our smart design system allows for maximum flexibility by reusing components across brands, enabling strong brand expression with tailored design options while keeping the technology user-friendly and future-proof.

Man wearing sunglasses and a green shirt sitting in a classic car, looking out the open window with a focused expression.
Man with sunglasses driving a blue car, wearing a green shirt, looking out the window.

Knowing who we serve

All three brands have distinctive yet overlapping customers: straightforward men who value quality over fashion, simplicity over hype. Through continuous research and testing, we’ve never lost sight of the customer. Making sure to always be guiding them through a fast, effective, converting, 
yet inspiring experience.

SHARED BAG

Through extensive testing, we designed various shared functionalities that work across brands. Keeping the overall experience consistent and intuitive.

A man in a light jacket and helmet rides a motorcycle on a scenic, winding road with blurred greenery in the background.
Man in a white jacket and helmet riding a motorcycle on a sunny day, with a blurred background suggesting motion.

PARTNERSHIP

In close collaboration with the Just Brands team, we brought three distinct brand identities together into one seamless digital experience. A partnership built on shared ambition, and one that continues as we keep pushing their digital vision forward.

Person in a suit leans on a silver car by the ocean, pulling on a chain. Clear blue sky and sea in the background.
Man in a suit and sunglasses leans against a car, playfully holding a string with his mouth against a clear blue sky.

Next up — Suitsupply

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