![Coquille Chair - Solo - Powerhouse Company x Lensvelt](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x2142%2F913f259260%2Fcoquille-chair-solo-powerhouse-company-x-lensvelt.jpg&w=3840&q=80)
Coquille Chair
·Powerhouse Company
A CHAIR WITH A STORY
When Powerhouse Company and Lensvelt started collaborating on designing a chair, they reached out to us to design the name, story, and visual language around this unique design piece. Together with Maria Bodil, we visualized ‘Coquille’ as a mystical journey from the deep sea, carried by the waves, finding its way to the land.
- Naming
- Brand positioning
- Art direction
- Brand guidelines
- Digital design system
Strategy
Branding
![Powerhouse-Company-Coquille-Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1778x2666%2F898db051aa%2Fpowerhouse-company-coquille-chair-09.jpg&w=3840&q=80)
The journey of a shell. Carried by the waves.
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2000x2801%2F7c006a1e83%2F2_3d-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2000x2801%2F7c006a1e83%2F2_3d-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x4200%2Fba6cdf1e89%2F1coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x4200%2Fba6cdf1e89%2F1coquille-chair.jpg&w=3840&q=80)
Arriving on land.
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x4200%2Fad24e002da%2F3coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x4200%2Fad24e002da%2F3coquille-chair.jpg&w=3840&q=80)
Standing in all its elegance.
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x4200%2Ff059add53e%2F10_extra-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x4200%2Ff059add53e%2F10_extra-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2000x2800%2F1e46ff846f%2F6_3d-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2000x2800%2F1e46ff846f%2F6_3d-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F4200x3000%2F91652707e0%2F7_horizontaal-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F4200x3000%2F91652707e0%2F7_horizontaal-coquille-chair.jpg&w=3840&q=80)
Waiting to be seated.
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2000x2800%2Fb720ebb654%2F8_3d-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2000x2800%2Fb720ebb654%2F8_3d-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x4200%2F6eae8fd356%2F11_extra-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x4200%2F6eae8fd356%2F11_extra-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F4200x3000%2F8cc969bd18%2F9_horizontaal-coquille-chair.jpg&w=3840&q=80)
![Coquille Chair](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F4200x3000%2F8cc969bd18%2F9_horizontaal-coquille-chair.jpg&w=3840&q=80)
![Abel nori](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2500x1667%2F30a3327e30%2Fabel-nori.jpeg&w=3840&q=80)
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