![Abel nori](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2500x1667%2F30a3327e30%2Fabel-nori.jpeg&w=3840&q=80)
Abel vita odor
·Sparking all senses but smell
Abel vita odor
We created a digital flagship store for Abel vita odor - the all-natural fragrances that spark all senses, except smell.
- Platform strategy
- Art direction
- Multi-sensory design
- UX & UI design
- Brand guidelines
- Wireframing & prototyping
- In-house full-stack development
Strategy
Branding
E-commerce
![Abel shop desktop](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x1690%2Fbf254c9b2a%2Fabel-shop-desktop.jpg&w=3840&q=80)
![Abel Home_grey_bottle](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2000x1429%2Fa24a96c333%2Fabel-home_grey_bottle.jpg&w=3840&q=80)
A calm imaginative journey
We let the photographic moodboards accompanied by soundscapes inspire and envelop the visitors, helping them imagine the different all-natural scents of Abel.Triggering the senses
The Abel brand embraces nature on every possible level, we brought subtle animated imagery and natural sunlight together to align with this vision.
![Abel shop desktop](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x1690%2Fbf254c9b2a%2Fabel-shop-desktop.jpg&w=3840&q=80)
![Abel shop](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F750x1400%2F253a00cd75%2Fabel-shop-mobile.jpg&w=3840&q=80)
Poetic descriptions
Each fragrance is accompanied by a few words evoking feelings, places, memories which let visitors imagine their own interpretations of the scent.
![Abel Nurture](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1500x1072%2F4652a8b333%2Fabel-nurture.jpeg&w=3840&q=80)
![Abel Odor Fabriek](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2000x3046%2F594e27bb7d%2Fabel-odor-fabriek.jpg&w=3840&q=80)
Abel journal
Whether it is about a collaboration with Dutch artist Julie Haverkamp or the inauguration of the Abel Fabriek Abel is communicating their constant evolution through their Journal page & emails templates we designed for them.
Technology we used to build
We combined the reliability of Wordpress with the e-commerce prowess of Woocommerce, enriched by HTML, CSS, and Javascript for personalized web experiences.
![IVYPARK 2020](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x2000%2F2df66c129a%2Fivypark-2020.jpg&w=3840&q=80)
![IVYPARK portrait](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1588x2000%2F5632c3cd57%2Fivypark-portrait.jpg&w=3840&q=80)
Next up — Adidas