Abel vita odor·
Sparking all senses but smell
Abel vita odor
We created a digital flagship store for Abel vita odor - the all-natural fragrances that spark all senses, except smell.
- Creative direction
- Innovation strategy
- Design system
- Design guidelines
- Accessibility workshops
A calm imaginative journey
We let the photographic moodboards accompanied by soundscapes inspire and envelop the visitors, helping them imagine the different all-natural scents of Abel.
Triggering the senses
The Abel brand embraces nature on every possible level, we brought subtle animated imagery and natural sunlight together to align with this vision.
Each fragrance is accompanied by a few words evoking feelings, places, memories which let visitors imagine their own interpretations of the scent.
Whether it is about a collaboration with Dutch artist Julie Haverkamp or the inauguration of the Abel Fabriek Abel is communicating their constant evolution through their Journal page & emails templates we designed for them.