IVYPARK portrait



An ever-evolving digital language

Adidas digital language

From 2017 until 2021, we worked in partnership with Adidas on creating one coherent digital design language for their .com by engineering a complete component library. This resulted in a tight online brand presence for Adidas & their sub-brands like Y-3, IVY PARK and Originals, bringing them together with one unified look & feel.

The Adidas Design Language is today widely used across the global .com & mobile apps.


    • Desk research
    • Platform strategy


    • UX & UI Design
    • Digital design system
    • Brand guidelines


    • Wireframing & prototyping
    • Front-end development
Adidas mobile screens
Adidas Playbook
Adidas playbook mobile

Theming playbook

With Adidas we assembled a Playbook alongside guidelines for Theming, a mindset enabling their design team to approach interface design differently: content-driven & story-driven.

A unifying design system

Tapping into the design principles of Content-driven, Tailored Experience & Amplified Storytelling, we formalised our approach into an interactive Playbook used by Adidas to educate & onboard designers & engineers.
Adidas Overview design system
Mous Lamrabat

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