IVYPARK portrait



An ever-evolving digital language

Adidas digital language

From 2017 until 2021, we worked in partnership with Adidas on creating one coherent digital design language for their .com by engineering a complete component library.

This resulted in a tight online brand presence for Adidas & their sub-brands like Y-3, IVY PARK and Originals, bringing them together with one unified look & feel.

The Adidas Design Language is today widely used across the global .com & mobile apps.


    • Creative direction
    • Innovation strategy


    • UX research
    • UI design & prototyping
    • Design system concept & guidance
    • Design principles playbook
    • Accessibility workshops


    • Front-end
    • Design system
Adidas mobile screens
Adidas Playbook
Adidas playbook mobile

Theming playbook

With Adidas we assembled a Playbook alongside guidelines for Theming, a mindset enabling their design team to approach interface design differently: content-driven & story-driven.

A unifying design system

Tapping into the design principles of Content-driven, Tailored Experience & Amplified Storytelling, we formalised our approach into an interactive Playbook used by Adidas to educate & onboard designers & engineers.

Adidas Overview design system
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