![IVYPARK 2020](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x2000%2F2df66c129a%2Fivypark-2020.jpg&w=3840&q=80)
![IVYPARK portrait](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1588x2000%2F5632c3cd57%2Fivypark-portrait.jpg&w=3840&q=80)
Adidas
·An ever-evolving digital language
Adidas digital language
From 2017 until 2021, we worked in partnership with Adidas on creating one coherent digital design language for their .com by engineering a complete component library. This resulted in a tight online brand presence for Adidas & their sub-brands like Y-3, IVY PARK and Originals, bringing them together with one unified look & feel.
The Adidas Design Language is today widely used across the global .com & mobile apps.
- Desk research
- Platform strategy
- UX & UI Design
- Digital design system
- Brand guidelines
- Wireframing & prototyping
- Front-end development
Strategy
Branding
E-commerce
![Adidas mobile screens](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2160x2160%2F34ccadd85c%2Fadidas-mobile-screens.jpg&w=3840&q=80)
![Adidas Playbook](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x1687%2Fbffc2317c8%2Fadidas-playbook.png&w=3840&q=80)
![Adidas playbook mobile](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1158x2160%2Fe958d5ab27%2Fadidas-playbook-mobile.png&w=3840&q=80)
Theming playbook
With Adidas we assembled a Playbook alongside guidelines for Theming, a mindset enabling their design team to approach interface design differently: content-driven & story-driven.
A unifying design system
Tapping into the design principles of Content-driven, Tailored Experience & Amplified Storytelling, we formalised our approach into an interactive Playbook used by Adidas to educate & onboard designers & engineers.![Adidas Overview design system](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x1970%2F83fec3f340%2Fadidas-overview-design-system.jpg&w=3840&q=80)
![Mous Lamrabat](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2732x4096%2F4ae0214626%2Fmous-lamrabat.webp&w=3840&q=80)
Next up — Foam.org platform