Adidas Prada

Adidas

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An ever-evolving digital language

Adidas digital language

In close collaboration with the e-comm team from adidas, we have developed a coherent design language for their digital touchpoints globally.

    Strategy

    • Creative direction
    • Innovation strategy

    Design

    • Design system
    • Design guidelines
    • Accessibility workshops
adidas system
adidas overview mobile

A multi-year collaboration

With Adidas we assembled a Playbook alongside guidelines for Theming, a mindset enabling their design team to approach interface design differently.

adidas theming

Theming playbook

With Adidas we assembled a Playbook alongside guidelines for Theming, a mindset enabling their design team to approach interface design differently: content-driven & story-driven.

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