Adidas
·An ever-evolving digital language
Adidas digital language
In close collaboration with the e-comm team from adidas, we have developed a coherent design language for their digital touchpoints globally.
- Creative direction
- Innovation strategy
- Design system
- Design guidelines
- Accessibility workshops
Strategy
Design
A multi-year collaboration
With Adidas we assembled a Playbook alongside guidelines for Theming, a mindset enabling their design team to approach interface design differently.
Theming playbook
With Adidas we assembled a Playbook alongside guidelines for Theming, a mindset enabling their design team to approach interface design differently: content-driven & story-driven.
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