Bloom & Wolf
·Rebranding, content creation and a scalable e-commerce solution
Crafted not grown
Bloom & Wolf creates high-quality silk flower arrangements for sale and rental. In collaboration with the founder, we refined the brand strategy, visual identity, and e-commerce platform while co-designing new collections. By positioning their arrangements as ‘Floral Design Objects’ we embraced a bold, artistic approach that celebrates their sculptural, design-led quality.
- Market research
- Brand positioning
- Data analysis
- Product Development
- Platform Strategy
- Art direction
- Brand design
- UX & UI design
- Digital design system
- Content production
- Wireframing & prototyping
- In-house full-stack development
- Headless architecture
- UI & UX development
Strategy
Branding
E-commerce
By positioning their brand from ‘faux flowers’ to ‘floral design objects’ we opened a new category, drawing on tactics from interior design and the art world. We went for a timeless and refined aesthetic that sets Bloom & Wolf apart from competitors.
Partnership
Working closely with the owner, we helped create the collections. Our guidance extended even to the design of the vases.
Content Art Direction
To set ourselves apart from competitors we create fashion inspired photography. Styling, poses, and dramatic lighting add a touch of haute couture and emphasize the bouquets as design objects.
A flexible design system allows the new identity to roll out seamlessly across all channels.
Next up — AKRIS