A woman in a blue dress poses confidently against a swirling blue background, holding a matching blue handbag.

AKRIS

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Meticulous redesign & development of a sensual minimalist fashion house

sensual minimalism

Akris’s digital platform reflects its fashion philosophy: enhancing character with elegance and purpose. Stripped-back yet refined, it offers personalized guidance and curated styling expertise. Honouring Swiss heritage and timeless design, the experience deepens the bond between brand and consumer, crafted with the same precision as their garments.

    Strategy

    • Desk Research
    • Platform strategy

    Branding

    • Design System
    • UI Design

    E-Commerce

    • Full-stack development
    • Wireframing & prototyping
Collage featuring Akris fashion items: blue coat, handbags, ballet dancer, and website snippets with Akris branding.
Collage of a blue outfit, handbags, and a black-and-white photo of a dancer. Includes website layout with text and buttons.

Swiss precision meets digital design

We redesigned and rebuilt Akris’ digital flagship store. The website mirrors Akris’s signature clean lines and precision tailoring. We used a design direction of grids, precise type, and lots of open space, inspired by Swiss modernism.

background
background
A woman in a blue dress holds a matching clutch against a smoky blue background. A-K-R-I-S logo is above. Links are on the top left.
Model in a blue dress holds a matching clutch against a blue abstract background. Text reads "A-K-R-I-S Fall 2025 NEW COLLECTION."
Collage of fashion images featuring models in elegant outfits, architectural elements, and abstract designs on a dark blue background.
A fashion website layout with models in elegant outfits, featuring bold typography and a minimalist design in blue and white tones.

digital design system

Flexible design system allows the identity to roll out seamlessly across all channels.

Collage of fashion elements: a blue jacket, models in stylish poses, and minimalist design elements on a gray background.
Collage of fashion website elements with clothing items, a handbag, and a silhouette of a person wearing glasses.

a heavily customised Shopify theme

The redesign was built in Shopify, proving the platform is ready for luxury brands. Custom scripts handle translation and inventory, streamlining global operations.

A smooth gradient transitioning from dark gray at the top to light gray at the bottom.
A smooth gradient transitioning from dark blue at the top to light gray at the bottom, creating a calming and minimalist visual effect.

Delivers retail expectations without losing elegance

Dynamic storytelling sections, countdowns, "shop-the-look" galleries, and interactive product displays maximize both engagement and shoppability. ‘All the rules of e-commerce are applied, but you don’t sense them.’

A smooth gradient background transitioning from light beige at the top to a slightly darker beige at the bottom.
A smooth gradient background transitioning from light beige at the top to a slightly darker beige at the bottom.
Website showcasing women's fashion, featuring a grid of blue and black dresses, with a model wearing a belted coat on the left.
Fashion website displaying four items: a short silk trench coat, fine rib cashmere mock neck, wool feather skirt, and asymmetrical midi dress.
Roger Vivier Express Campaign

Next up — Roger Vivier

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