AKRIS
·Meticulous redesign & development of a sensual minimalist fashion house
sensual minimalism
Akris’s digital platform reflects its fashion philosophy: enhancing character with elegance and purpose. Stripped-back yet refined, it offers personalized guidance and curated styling expertise. Honouring Swiss heritage and timeless design, the experience deepens the bond between brand and consumer, crafted with the same precision as their garments.
- Desk Research
- Platform strategy
- Design System
- UI Design
- Full-stack development
- Wireframing & prototyping
Strategy
Branding
E-Commerce
Swiss precision meets digital design
We redesigned and rebuilt Akris’ digital flagship store. The website mirrors Akris’s signature clean lines and precision tailoring. We used a design direction of grids, precise type, and lots of open space, inspired by Swiss modernism.
digital design system
Flexible design system allows the identity to roll out seamlessly across all channels.
a heavily customised Shopify theme
The redesign was built in Shopify, proving the platform is ready for luxury brands. Custom scripts handle translation and inventory, streamlining global operations.
Delivers retail expectations without losing elegance
Dynamic storytelling sections, countdowns, "shop-the-look" galleries, and interactive product displays maximize both engagement and shoppability. ‘All the rules of e-commerce are applied, but you don’t sense them.’
Next up — Roger Vivier