The future belongs to those who actively develop a better one.
We helped real estate developer RED Company define their belief that the future belongs to those who actively develop a better one.
Awwwards site of the day, Mindsparkle mag site of the day, CSS Winner site of the dayStrategy, Identity, Platformred-company.nl
The projects RED Company take on are characterised by an active, agile and transparent approach. This led us to their brand claim: RED Company levels up real estate. We translated this distinctive brand positioning into a suitable identity and platform.
RED Company takes full responsibility for every project. We emphasized this through a conversational, human feel, and a dedicated “development feed".
In order to celebrate RED Company's positioning, we gave their brand story a central role on the platform.
To create a coherent brand feel, we applied our design language on their team photography.
To bridge the gap with their online presence, we have created a range of stationery assets that feature high-quality material choices and various tactile elements.
The palette was inspired by the foundation for the development, the construction part of the building process. The terracotta red not only is a bold choice, but it also creates a strong visual link to the company’s name.
Pantone® 180 C#C95D43
Pantone® Black C#2B2B2A
Pantone® 2331 C#787B7C
Pantone® 2330 C#C5C3C4
Pantone® Cool Gray 1 C#F7F9F9
Freight Neo Pro
Freight Neo Pro
Neue Haas Grotesk
RED Company's printed portfolio features a strong sense of identity in colour, type and layouts. A document in which the identity as a whole is brought to life.