Give meaning to space

Powerhouse Company

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Give meaning to space

We helped Powerhouse Company with a complete rebranding, from brand positioning to brand identity to platform.

Powerhouse Company

Powerhouse Company is an award-winning architecture and design firm with international studios in Rotterdam, Oslo, Munich and Beijing. We helped them to define their strategic brand positioning, followed by a complete rebranding.

Awards & Recognition Site of the month at Awwwards, FWA Award, CSS Design Awards and CSS Awards Deliverables Strategy, Branding, Platform Visit site powerhouse-company.com

A true powerhouse

Powerhouse is more than its founding partners. Their projects arise through the collective intelligence of everyone involved. Their portfolio varies from high-rises to yachts. By doing so they go beyond just being an architect firm.

Through an extensive strategy phase, we developed their strategic brand positioning. This included their brand claim ‘We give meaning to space’, which became leading for their brand identity and platform.

Meaningful navigation

We wanted the platform to be a clear reference to Powerhouse Company’s brand claim. And by turning it into the main navigation, we gave it a relevant meaning on itself.

Guided exploration

Through guided exploration, we let people intuitively explore their work, the people behind it, and the materials used.

In-depth storytelling

A lot of thinking goes into every design, therefore we created engaging ways of incorporating their in-depth expertise on the project pages.

A defined visual language

We have developed a comprehensive guide for the visual content, allowing Powerhouse to cultivate a coherent and recognisable brand.

Conversational setup

All projects are build up in a collaborative manner, written and tagged by everyone involved. Emphasising on the collective intelligence within the company.

Header Optima Regular

Sub-heading Graphik Regular

Body Graphik Regular

Colours

Our colours are derived from earth tones, relating to the source material on which the projects of Powerhouse Company are build on. We’ve expanded this colour family with a daring sophisticated blue to make it more adventurous.

Pantone® Reflex Blue U #212D8E

Pantone® Black U #000000

Pantone® White U #ffffff

Pantone® 2310 U #C4AA8D

Pantone® 557 U #7A9A84

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Give meaning to space

Shoppable expedition

Multi-sensory flagship store

Give meaning to space

Shoppable
expedition

Multi-sensory
flagship store