We helped Powerhouse Company with a complete rebranding, from brand positioning to brand identity to platform.
Powerhouse Company is an award-winning architecture and design firm with international studios in Rotterdam, Oslo, Munich and Beijing. We helped them to define their strategic brand positioning, followed by a complete rebranding.
Site of the day at Awwwards, FWA Awards, CSS Design Awards and CSS AwardsStrategy, Branding, Platformpowerhouse-company.com
Powerhouse is more than its founding partners. Their projects arise through the collective intelligence of everyone involved. Their portfolio varies from high-rises to yachts. By doing so they go beyond just being an architect firm.
Through an extensive strategy phase, we developed their strategic brand positioning. This included their brand claim ‘We give meaning to space’, which became leading for their brand identity and platform.
We wanted the platform to be a clear reference to Powerhouse Company’s brand claim. And by turning it into the main navigation, we gave it a relevant meaning on itself.
Through guided exploration, we let people intuitively explore their work, the people behind it, and the materials used.
A lot of thinking goes into every design, therefore we created engaging ways of incorporating their in-depth expertise on the project pages.
We have developed a comprehensive guide for the visual content, allowing Powerhouse to cultivate a coherent and recognisable brand.
All projects are build up in a collaborative manner, written and tagged by everyone involved. Emphasising on the collective intelligence within the company.
Our colours are derived from earth tones, relating to the source material on which the projects of Powerhouse Company are build on. We’ve expanded this colour family with a daring sophisticated blue to make it more adventurous.