Polaroid I-2 camera

Polaroid I-2


For the imperfectionnists

Polaroid I-2

The Polaroid I-2 is the first analog instant camera with built-in manual controls. We created a mini site that marries the advanced features of the I-2 with the timeless charm of analog that Polaroid is known for.


    • Desk research
    • Platform strategy


    • Art-direction
    • UX & UI design


    • Full-stack development
    • Wireframing & prototyping
    • Custom API integrations
    • UI & UX development
    • Next-gen technologies
Mini site overview
Mini site overview

Immersive experience

Various elements come together to create an immersive experience: from the light leak effects, that Polaroid decided to use in the offline campaign as well, to the interactive photo gallery and visual guidance through specs.

Polaroid I-2 tech specs detail
Polaroid I-2 tech specs detail

Analogue and digital

We created a design language that bridges the gap between analogue and digital. The bespoke icon set, inspired by the I-2’s interface, creates a cohesive user experience.

Explore camera settings

Explore the Polaroid I-2’s camera features in a visual way using our interactive tool.

Ace andTate portrait

Next up — Ace & Tate