![Polaroid cover](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F3000x1860%2F46618c5c21%2Fpolaroid-cover.png&w=3840&q=80)
Polaroid I-2
·For the imperfectionnists
Polaroid I-2
The Polaroid I-2 is the first analog instant camera with built-in manual controls. We created a mini site that marries the advanced features of the I-2 with the timeless charm of analog that Polaroid is known for.
- Desk research
- Platform strategy
- Art-direction
- UX & UI design
- Full-stack development
- Wireframing & prototyping
- Custom API integrations
- UI & UX development
- Next-gen technologies
Strategy
Branding
E-commerce
![Mini site overview](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F953x1080%2F4ef1e1d441%2Fbia_polaroid_spreadimage_desktop.jpg&w=3840&q=80)
![Mini site overview](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1080x1920%2F28ab3c3498%2Fbia_polaroid_spreadimage_mobile.jpg&w=3840&q=80)
Immersive experience
Various elements come together to create an immersive experience: from the light leak effects, that Polaroid decided to use in the offline campaign as well, to the interactive photo gallery and visual guidance through specs.![Polaroid I-2 tech specs detail](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1920x1080%2F9dd4ff7105%2Fbia_polaroid_techspecs_desktop_v2.jpg&w=3840&q=80)
![Polaroid I-2 tech specs detail](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F1080x1920%2F644f082dc6%2Fbia_polaroid_techspecs_mobile_v2.jpg&w=3840&q=80)
Analogue & Digital
We created a design language that bridges the gap between analogue & digital. The bespoke icon set, inspired by the I-2’s interface, creates a cohesive user experience.
Explore camera settings
Explore the Polaroid I-2’s camera features in a visual way using our interactive tool.
Technology we used to build
Using Next.js for the front-end and React Spline for the 3D experience, Framer motion for UI animation, and Sass for styling, we created a captivating and well-performing online shopping experience for Polaroid.
![Ace andTate portrait](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F158533%2F2399x3000%2F077f39e7c7%2Face-andtate-portrait.jpg&w=3840&q=80)
Next up — Ace & Tate