Sustainable outerwear

Open Wear

Bringing fragrances
to life

Abel vita odor

E-commerce of the Year '18

Frans Hals Museum

Sustainable outerwear

A brand identity translated into a matching e-commerce platform, build to communicate all the aspects of the brand and connects with its community.

Open Wear

Open Wear is a brand built by – and for – passionate powder riders. They’re out to set a new transparent standard within the outerwear industry.

Awards & Recognition E-commerce site of the year nominee & Site of the Day on Awwwards, Gold Lovie Award, Mindsparkle, Maxi Best-of The Gallery, Siiimple Deliverables Branding, design & development Visit site www.open-wear.com

The brand

Started as a kickstarter, Open Wear evolved into a real front runner. We devised a new brand voice — from an updated logo to a new online platform.

Main concept

The goal was to create a shoppable online community. We did this by using a storytelling approach with products, stories and an Instagram cloud.

Product

No long product descriptions. In this product detail page we show everything in a visual way. Things like the jacket’s multi-functionality, why it is cheaper, and its ethical production.

Stories

This section is entirely dedicated to the community. It stimulates an ongoing conversation with the riders. Active participation earns them discount points for the next purchase.

By and for the community

Return your product by filling in the unique product code and see the jacket’s entire history. Return it directly or answer more questions to earn discount points.

Identity

Every visual aspect of the website is built upon a stong brand identity that respects all the brand values. We’ve sharpened the logo to express the high quality standards of the brand even better.

Custom typeface Druk Medium

Subheader & action Domaine Medium

Body Circular Std

Brand colors

We carfully picked a wide rage of new brand colors to merge the website with the products. Every darker tone works together with a light grey to keep cohesion in the modern style.

Pantone 7618 C C16 M63 C67 K2 #ce755a

Pantone 663 C C6 M4 Y4 K0 #ededed

Pantone 7639 C C47 M86 Y51 K38 #653241

Pantone 7541 C C86 M69 Y50 K46 #2b4357

Pantone 451 C C40 M38 Y72 K9 #98895b

Pantone 7666 C C64 M69 Y41 K23 #5d4e63

Pantone 5477 C C77 M48 Y53 K24 #3d6162

Pantone 7540 C C69 M59 Y52 K33 #4a4f55

Pantone 7518 C C46 M64 Y64 K33 #6f4f47

Pantone 404 C C52 Y48 M56 K18 #776e64

Pantone 7736 C C76 M47 Y67 K36 #39564a

Logo

We've updated the logo to make it match the qualitative products.

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Sustainable outerwear

Bringing fragrances to life

E-commerce of the Year '18

Sustainable outerwear

Bringing fragrances
to life