A brand identity translated into a matching e-commerce platform, build to communicate all the aspects of the brand and connects with its community.
Open Wear
Open Wear is a brand built by – and for – passionate powder riders. They’re out to set a new transparent standard within the outerwear industry.
Webby Winner 2019, E-commerce site of the year nominee & Site of the Day on Awwwards, Gold Lovie Award, Mindsparkle, Maxi Best-of The Gallery, SiiimpleBranding, design & developmentwww.open-wear.com
Started as a kickstarter, Open Wear evolved into a real front runner. We devised a new brand voice — from an updated logo to a new online platform.
The goal was to create a shoppable online community. We did this by using a storytelling approach with products, stories and an Instagram cloud.
No long product descriptions. In this product detail page we show everything in a visual way. Things like the jacket’s multi-functionality, why it is cheaper, and its ethical production.
This section is entirely dedicated to the community. It stimulates an ongoing conversation with the riders. Active participation earns them discount points for the next purchase.
Return your product by filling in the unique product code and see the jacket’s entire history. Return it directly or answer more questions to earn discount points.
Every visual aspect of the website is built upon a stong brand identity that respects all the brand values. We’ve sharpened the logo to express the high quality standards of the brand even better.
Druk Medium
Domaine Medium
Circular Std
We carfully picked a wide rage of new brand colors to merge the website with the products. Every darker tone works together with a light grey to keep cohesion in the modern style.
Pantone 7618 CC16 M63 C67 K2#ce755a
Pantone 663 CC6 M4 Y4 K0#ededed
Pantone 7639 CC47 M86 Y51 K38#653241
Pantone 7541 CC86 M69 Y50 K46#2b4357
Pantone 451 CC40 M38 Y72 K9#98895b
Pantone 7666 CC64 M69 Y41 K23#5d4e63
Pantone 5477 CC77 M48 Y53 K24#3d6162
Pantone 7540 CC69 M59 Y52 K33#4a4f55
Pantone 7518 CC46 M64 Y64 K33#6f4f47
Pantone 404 CC52 Y48 M56 K18#776e64
Pantone 7736 CC76 M47 Y67 K36#39564a
We've updated the logo to make it match the qualitative products.