Multi-sensory flagship store

Moooi

Digital design
language

adidas

Sparking
all senses

Abel vita odor

Multi-sensory flagship store

The first multi-sensory shopping experience that's also completely accessible.

Moooi

Moooi is an international lifestyle and design company founded by Marcel Wanders and Casper Vissers. It’s all about creative luxury for a well-curated and extraordinary life.

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The brief

Following a web accessibility lawsuit, Moooi asked us to create a new e-commerce platform that would immerse users in their extraordinary world while still being fully compliant with WCAG standards.

A multi-sensory shopping experience

We approached navigation, interface and motion with different senses in mind. Large, comfortable typefaces, visuals and video, interactive elements, surprising animations and the use of sounds bring Moooi’s imaginative vision to life.

A fully accessible buying process

With keyboard-navigable buying steps, voice navigation, and other features, our multimodal approach enables users to dive into Moooi’s world regardless of which device or input they rely on.

Sensory interface elements

Interactions on the product landing and detail pages let users play with the objects, see them under different lighting conditions and from different angles, watch them being made, and hear the designers’ thoughts.