Augmented Reality product launch
Moooi WebAR product launch
After a two-year hiatus, Moooi was back physically at Salone del Mobile in June 2022. We extended their presence with four Augmented Reality experiences allowing everyone with a phone to step into Moooi's Life Extraordinary.
- Campaign concept
- UI Design
- Design in 3D
- Instagram AR filters
- Sound design
- Front-end development
- Back-end development
- Reusable components
The entrance of Moooi's Milan presentation was a literal 'O' shaped Portal, made possible by LG OLED curved screens.
An hybrid experience
We blurred the lines between physical & digital experience by transforming four interior moods into immersive 'Portals' you can visit through the use of Augmented Reality.
Four vibrant interior moods
Divine Dreams, Defy Gravity, Paper Play & Beauty Blooms combine furniture, lighting pieces, wallcovering, carpets from Moooi into scenes worth exploring.
Four interior moods
Each scene has a different story and atmosphere. They were designed to work both in two & three dimensions.
Visitors can get inspired beyond moooi.com through 4 Instagram filters we built with SparkAR or listen to 4 new albums composed by KLOAQ audio design studio.
We transformed each mood into interactive scenes for moooi.com which interlinks different areas on the site: story pages, related products, Spotify playlists & Instagram filters.