Moooi Hortensia Armchair
Moooi WebAR cover portrait

Moooi webAR


Augmented Reality product launch

Moooi WebAR product launch

After a two-year hiatus, Moooi was back physically at Salone del Mobile in June 2022. We extended their presence with four Augmented Reality experiences allowing everyone with a phone to step into Moooi's Life Extraordinary.


    • UI design
    • Art direction
    • Multi-sensory design
    • Content production


    • Next-gen technologies
    • In-house full-stack development
moooi AR overview

The entrance of Moooi's Milan presentation was a literal 'O' shaped Portal, made possible by LG OLED curved screens.

An hybrid experience

We blurred the lines between physical & digital experience by transforming four interior moods into immersive 'Portals' you can visit through the use of Augmented Reality.

Moooi AR interior mood

Four vibrant interior moods

Divine Dreams, Defy Gravity, Paper Play & Beauty Blooms combine furniture, lighting pieces, wallcovering, carpets from Moooi into scenes worth exploring.

Moooi AR overview

Four interior moods

Each scene has a different story and atmosphere. They were designed to work both in two & three dimensions.

Moooi on Spotify


Visitors can get inspired beyond through 4 Instagram filters we built with SparkAR or listen to 4 new albums composed by KLOAQ audio design studio.

We transformed each mood into interactive scenes for which interlinks different areas on the site: story pages, related products, Spotify playlists & Instagram filters.

Moooi AR milan

Next up — Secrid