An unexpected and immersive multi-sensory world uncovering Moooi's newest products.
Moooi – A Life Extraordinary
Moooi fills the void created by the postponement of Milan’s Salone del Mobile with an online brand experience, an unexpected and immersive showcase of its newest products.
Awwwards Site of the Day, Gold Lovie Winner Retail & Shopping, Silver Lovie Winner Best Design - Aesthetics, FWA of the Day, CSS Winner Site of the Month, CSS Design Awards Website of the MonthPlatformmoooi.com/a-life-extraordinary
Each set has its own mood, visuals, and sound. The products are brought to life through playful interactions and sensory elements.
Each room is a combination of lighting, furniture, wallcoverings, carpets and accessories, all of them shoppable.
We worked closely with KLOAQ audio design studio to enrich each scene with a tailor-made interactive soundtrack.