Translating the world of Mendo into an e-commerce platform that pushes the standard in online book shopping.
Mendo is a candy store for book aficionados with a flagship store situated in one of Amsterdam’s most inspirational neighbours, called The 9 Streets (De 9 Straatjes). The store is fully dedicated to sharing the love for beautiful books.
Awwward E-commerce Site of the Year 2017, FWA Award, CSS Design AwardE-commerce platformwww.mendo.nl
We translated the world of Mendo in an e-commerce experience where the visitor can see, read and almost feel the book without touching it.
We were able to focus on conversion without compromising the identity & design. For example, all animation effects are based on browsing though real books.
Adding smart elements enhances the seamless process of the shopping experience.
Easter eggs was for Mendo a must. Can you find a few?
We've directed a photography style where Mendo can showcase their book catalog in a minimalistic way.
Building their e-commerce platform required us to reshape their identity. Mendo's book catalog is varied, therefore the identity touches all colors of the color spectrum in an off-tone fashion.