E-commerce of the Year '17

Mendo

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Studio Job

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Powerhouse Company

E-commerce of the Year '17

Translating the world of Mendo into an e-commerce platform that pushes the standard in online book shopping.

Mendo

Mendo is a candy store for book aficionados with a flagship store situated in one of Amsterdam’s most inspirational neighbours, called The 9 Streets (De 9 Straatjes). The store is fully dedicated to sharing the love for beautiful books.

Awards & Recognition Awwward E-commerce Site of the Year 2017, FWA Award, CSS Design Award Deliverables E-commerce platform Visit site www.mendo.nl

Translation

We translated the world of Mendo in an e-commerce experience where the visitor can see, read and almost feel the book without touching it.

Next level bookshopping

We were able to focus on conversion without compromising the identity & design. For example, all animation effects are based on browsing though real books.

Optimizing the experience

Adding smart elements enhances the seamless process of the shopping experience.

The Fun stuff

Easter eggs was for Mendo a must. Can you find a few?

Photography

We've directed a photography style where Mendo can showcase their book catalog in a minimalistic way.

Color

Building their e-commerce platform required us to reshape their identity. Mendo's book catalog is varied, therefore the identity touches all colors of the color spectrum in an off-tone fashion.

Pantone Natural Black #1f2020

Pantone 7448 C #3b374f

Pantone 7477 C #184450

Pantone 553 C #364833

Pantone 7762 C #616740

Pantone 4505 C #967e3b

Pantone 492 C #963c3e

Pantone 7641 C #552a26

Pantone 436 C #aa9593

Pantone 7445 C #a89eb7

Pantone 5503 C #98b9c2

Pantone 7538 C #9ba399

Pantone 7537 C #b0b2a1

Pantone 435 C #cabe9f

Pantone 5015 C #ca9e9f

Heading Futura PT Bold

Sub-heading Graphik Regular

Body copy Graphik Regular

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E-commerce of the Year '17

Scroll for life

Give Meaning to Space

E-commerce of the Year '17

Scroll
for life