A platform that reflects the contemporary and classic duality of the museum.
Frans Hals Museum and KesselsKramer commissioned us to create a platform that reflects the contemporary and classic duality of the museum.
On 29 March 2018, the Frans Hals Museum, with its outstanding collection of Old Masters, ‘marries’ De Hallen Haarlem, the museum for contemporary and modern art in Haarlem.
KesselsKramer main concept was to combine the old with the new in a mirror. This concept is the main theme that we used throughout the website.
The identity has been designed by KesselsKramer. We expanded the visual style in the platform.
We created a custom icon set that mirrors the signage of the museum.