Each page layout and image reveal animation are unique. We’ve worked on the design and motion in close collaboration with the Foam team and the artists themselves to ensure the results were in line with their work and expectations.
We embraced randomness in order to foster discovery. Each time you open the website, a different artist work will be featured on the digital cover introductory page, allowing you to navigate from another starting point.
We minimised the interface to purely support the artworks and even disappear when necessary. We never cropped any visuals and made use of the whole width and height of the screen to do justice to the visuals.
With a limited amount of intervention (layout, colours, reveal animation, captions…) we had to accommode the atmosphere and tone of each artist’s project.