of the Year '17
Moooi – A Life Extraordinary
ETQ is not fashion, it's design.
ETQ is all about minimalism. We conveyed this into every single touchpoint, both on and offline.
Awwwards, Cssdesign, Siteinspire
Branding, Design, Development
We combined minimalism and unruliness to create an identity that complements the high-quality, refined products made by ETQ.
Every single piece of printed communication is crafted to convey the qualitative and paring-down ethos of ETQ.
The visual language we created for ETQ is extended to all their physical touchpoints. From shoebox to shopping experience.
For the e-commerce platform our focus was to create a top-notch shopping experience, without any frills. Quality over quantity.
We created several photography styles that all complement each other, using restrained compositions and minimal backgrounds. The ensuing result is balanced, qualitative and never dull.