reinvented Cantor Fine Art
of the Year '18 Frans Hals Museum
Art sells, if displayed the right way.
Cantor Fine Art
Cantor fine art briefed us the following: "I want to be the best damn client you have ever had. I want to be a front runner in how art is displayed online. And I want you guys to use me to win awwwards, webbys, cyber lions.... You down?"
Awards & Recognition
Awwwards, CSS Design
Design & Development
This opportunity was presented to us as a chance to shape the way the world views art online. The look & feel of the identity is calm and toned down so the art pieces are highlighted as heroes.
Have a look at this great piece of art.
Art gallery experience
We translated the art gallery experience into the web by using high-res images, a 360° viewer and extra side-info
One click checkout
We simplified the checkout process by fitting everything on one page.
The art pieces must feel like they are hanging on your wall. We archived that feel by using pastel colours and no flashing lights.
The colours are based on pastel interior tones. This enhances the soft feel of the identity.
Pantone 419 C
C6 M6 Y6 K100
Pantone Pure White
C0 M0 Y0 K0
Pantone Warm Gray 2 C
C20 M25 Y25 K0