A playful e-commerce platform that mirrors the character of the brand.
A-dam Underwear
Dive into the extraordinary world of A-dam Underwear and discover how we translated their unique brand story into a playful combination of branding and e-commerce.
E-commerce site of the year nominee Awwwards, Mindsparkle, Maxi Best-of The Gallery, SiiimpleBranding, design & developmentwww.adamunderwear.com
We enriched their black and white brand identity with a colourful extra layer, fresh icons, and new typo, to create a new, richer identity for both online and offline.
GT Walsheim Bold
GT Walsheim Bold
GT Walsheim Regular
We selected five bright shades that match perfectly, and reflect the colourful playfulness of A-dam.
Pantone 2905 CC40 M11 Y0 K0#88c6f2
Pantone 032 CC8 M80 Y63 K1#ef5862
Pantone 346 CC44 M0 Y62 K0#8bd592
Pantone 127 CC5 M9 Y64 K0#f6dd86
Pantone 7410 CC0 M45 Y60 K0#ff9e74
The idea of the website was to combine storytelling with product imagery, in order to tell the brand story and present the collection in a playful way.
Animation plays a huge roll in terms of functionality and story telling. It is used for smooth scrolling, seamless page transitions, funny hover states, and other applications.
We’ve created a set of icons for functional use and to add a playful touch to certain elements.
A few examples of a funny website loader and a functional product detail page.
We helped A-dam out with packaging and retail ideas.