Extraordinary world of A-dam

A-dam Underwear

See Buy Fly
rebranding

See Buy Fly

Interactive
iBook for Nike

Nike

Extraordinary world of A-dam

A playful e-commerce platform that mirrors the character of the brand.

A-dam Underwear

Dive into the extraordinary world of A-dam Underwear and discover how we translated their unique brand story into a playful combination of branding and e-commerce.

Awards & Recognition E-commerce site of the year nominee Awwwards, Mindsparkle, Maxi Best-of The Gallery, Siiimple Deliverables Branding, design & development Visit site www.adamunderwear.com

The Brand

We enriched their black and white brand identity with a colourful extra layer, fresh icons, and new typo, to create a new, richer identity for both online and offline.

Heading GT Walsheim Bold

Sub-heading GT Walsheim Bold

Body GT Walsheim Regular

Color

We selected five bright shades that match perfectly, and reflect the colourful playfulness of A-dam.

Pantone 2905 C C40 M11 Y0 K0 #88c6f2

Pantone 032 C C8 M80 Y63 K1 #ef5862

Pantone 346 C C44 M0 Y62 K0 #8bd592

Pantone 127 C C5 M9 Y64 K0 #f6dd86

Pantone 7410 C C0 M45 Y60 K0 #ff9e74

Concept

The idea of the website was to combine storytelling with product imagery, in order to tell the brand story and present the collection in a playful way.

Animation

Animation plays a huge roll in terms of functionality and story telling. It is used for smooth scrolling, seamless page transitions, funny hover states, and other applications.