See Buy Fly
rebranding See Buy Fly
A candy store for book aficionados
Mendo is a candy store for book aficionados with a flagship store situated in one of Amsterdam’s most inspirational hoods, called The 9 Streets (De 9 Straatjes). The store is fully dedicated to sharing the love for beautiful books.
Awards & Recognition
Awwward, FWA Award, CSS Design Award
We translated the world of Mendo in an online e-commerce experience where the visitor can see, read and almost feel the book without touching it.
Building their e-commerce platform required us to reshape their identity. Mendo's book catalog is varied, therefore the identity touches all colors of the color spectrum in an off-tone fashion.
Pantone Natural Black
We've directed a photography style where Mendo can showcase their book catalog in a minimalistic way.
Next level bookshopping
We were able to focus on conversion without compromising the identity & design. For example, all animation effects are based on browsing though real books.
Optimizing the experience
Adding smart elements enhances the seamless process of the shopping experience.
The Fun stuff
Easter eggs was for Mendo a must. Can you find a few?