gym concept HIGH45
See Buy Fly
rebranding See Buy Fly
High-end Amsterdam based company
disrupts indoor gym market.
HIGH45 workouts are based on High Intensity Interval Training, which is the most effective and most scientifically proven training method. For this ambitious, fast growing company we created the name, visual identity and e-commerce platform.
Awards & Recognition
Branding, Design & Development
We designed an edgy logo and a brand mark inspired by the intensity and effectiveness of the HIGH45 classes.
The single open curve representing the 45 minutes is easy to understand and recognize. It is used in the studio and on merchandising products.
The primary color is a bright vivid yellow that contrasts with a dark and light gray.
Pantone Neutral Black C
C73 M67 Y65 K80
Pantone 396 C
C14 M0 Y100 K0
Pantone Cool Gray 1 C
C3 M2 Y2 K0
Pantone 427 C
C10 M7 Y8 K0
We wanted the photography to look dynamic with a sense of movement. The curve is adding motion to each snapshot.
HIGH45 is all about speed and effectiveness, we use bold headlines to quickly convey the message.
As the website is the first touchpoint of the HIGH45 experience, we captured the high-end essence of a HIGH45 workout and translated that into a highly responsive e-commerce platform
We used overlays to display complementary informations about each class.