E-commerce of the Year '17
Abel vita odor
Minimalistic fashion label is ready to
take on the world. We joined forces.
Within a minimalistic design arising from ETQ’s values, we developed a brand direction that sets ETQ apart from their competition.
Awwwards, Cssdesign, Siteinspire
Branding, Design, Development
We created an elegant visual language to complement the high-quality, refined products made by ETQ.
Every single piece of printed communication is crafted to convey the qualitative and paring-down ethos of ETQ.
The visual language is extended to ETQ’s physical touchpoints, such as their flagship store where a delicate and minimal palette of concrete grays is used to bring about material qualities.
For the e-commerce platform our focus was creating a top-notch shopping experience, without any frills. Quality over quantity.
We created several photography styles that all complement each other, using restrained compositions and minimal backgrounds. The ensuing result is balanced, qualitative and never dull.